The nice people at FrictionLabs are a group of experienced climbers who realized that quality chalk, like a quality climbing shoe, makes a big a difference on the rock.

After rigorous testing on and off the rock with the some of the best climbers in the world, they developed a proprietary chalk product that, like a down-turn climbing shoe, truly gives every climber that extra edge toward success.

That's why they truly believe #chalkmatters!